• Be unique. Be distinct.

    Identity crisis attacks almost everyone. Be it a man or a brand, no one can avoid the syndrome. Yet names like Amitabh Bacchan, Apple, or Coke have achieved the illusive status of Unique Identity. A brand needs to understand its customers completely. One must understand the aspirations of its target…

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  • Out of the box ideas seldom go out

    Out of the box idea is a buzz word for every brand and every marketer. But when it comes to release an out of box idea, the brand custodians become conservatives. They prefer to take a safe and time tested communication route because they have failed to comprehend the changing…

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