• Decency Vs Indecency

    More than four decades ago, the Debonair Magazine came into being on Indian news stand as a desi version of Playboy. The magazine was well known for its topless female centerfold. It had a great subscription figure but there was something sleazy associated with the magazine. The copies of Debonair…

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  • Kerning as a way of life

    After spending almost 18 years as a graphic designer and an art director, I can’t help seeing imperfections around me. Well that day, I was at Starbucks behind my SOHO and every time I added a pinch of cinnamon powder and slightly less than a full packet of brown sugar,…

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  • Men are from Mars. Women are from Venus.

    When it comes to a dating site, internet savvy Indian women prefer to stay away from dating sites. Even though they have readily accepted the matrimonial, photographic and message sites. What is it that keeps the fair sex to stay away from the dating sites? The anonymity of dating sites…

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  • Be unique. Be distinct.

    Identity crisis attacks almost everyone. Be it a man or a brand, no one can avoid the syndrome. Yet names like Amitabh Bacchan, Apple, or Coke have achieved the illusive status of Unique Identity. A brand needs to understand its customers completely. One must understand the aspirations of its target…

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  • Out of the box ideas seldom go out

    Out of the box idea is a buzz word for every brand and every marketer. But when it comes to release an out of box idea, the brand custodians become conservatives. They prefer to take a safe and time tested communication route because they have failed to comprehend the changing…

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