• Decency Vs Indecency

    More than four decades ago, the Debonair Magazine came into being on Indian news stand as a desi version of Playboy. The magazine was well known for its topless female centerfold. It had a great subscription figure but there was something sleazy associated with the magazine. The copies of Debonair…

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  • Kerning as a way of life

    After spending almost 18 years as a graphic designer and an art director, I can’t help seeing imperfections around me. Well that day, I was at Starbucks behind my SOHO and every time I added a pinch of cinnamon powder and slightly less than a full packet of brown sugar,…

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  • Men are from Mars. Women are from Venus.

    When it comes to a dating site, internet savvy Indian women prefer to stay away from dating sites. Even though they have readily accepted the matrimonial, photographic and message sites. What is it that keeps the fair sex to stay away from the dating sites? The anonymity of dating sites…

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  • Be unique. Be distinct.

    Identity crisis attacks almost everyone. Be it a man or a brand, no one can avoid the syndrome. Yet names like Amitabh Bacchan, Apple, or Coke have achieved the illusive status of Unique Identity. A brand needs to understand its customers completely. One must understand the aspirations of its target…

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  • Out of the box ideas seldom go out

    Out of the box idea is a buzz word for every brand and every marketer. But when it comes to release an out of box idea, the brand custodians become conservatives. They prefer to take a safe and time tested communication route because they have failed to comprehend the changing…

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  • Don Draper Moments of Marketing Wisdom

    When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere, just ask him. If you listen, he’ll tell you how he got there. How he forgot where he was going, and that he woke up. If you listen,…

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  • Every Small Business goes through these struggles

    Every small business goes through struggles, and this is the reality of any business. Some hit early, some during growth and others just pop up here and there. You should know that you’re not alone, whether you are an entrepreneur or run a small business, there are others out there…

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  • Viacom18 Vh1 Supersonic

    It was during the season of music festivals that we received an email from Viacom18, which consisted of a brief on their upcoming electronic dance music (EDM)festival in Goa’s premium white shore, Candolim. With previous year’s success and the enormous response received on their launch of Vh1 Supersonic, this year…

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  • Sharing passion with the passionate ones

    Yes, an idea can trigger anytime, anywhere, and to anyone, but it takes true passion to devise an exceptional idea into a startup and a startup into a billion dollar company, as its to be planned, channeled and executed in the befitting manner to make it ‘the’ idea. We indulge ourselves…

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  • The big businessmen have the muscle to hire top marketing professionals

    The big businessmen have the muscle to hire top marketing professionals, or own the media to create a big hype around a brand promise. But the Small and medium entrepreneur has no access to the top ad agencies. Has no time or money for branding or packaging a product. And…

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