Every small business goes through struggles, and this is the reality of any business. Some hit early, some during growth and others just pop up here and there. You should know that you’re not alone, whether you are an entrepreneur or run a small business, there are others out there facing the same things you are going through. We are all here to help each other learn and grow!
I think we share the same “largest struggle” with all businesses, that is, to attract constant new customers/clients that can and will pay for our services/products. Of course every small business has to address this challenge in different ways to carve out a niche that serves their purpose. We have this done through creating a message unique to our firm and targeting that message to our ideal clients using different media which ranges from direct mail to the internet.
The online marketplace is highly competitive and it’s tough to stand out in the crowd. We dabbled in cost-per-click ads, but they’ve shown to be unreliable and not worth the cost for us. So we focused a lot of our time on SEO and climbing the SERPs. It’s been a slow process, but as we continue to work on it, we continue to see improvement on our rankings and number of customers on our site. This is not a unique problem to small business, everybody wants more customers. But when you are just starting out, it’s incredibly hard to get noticed and show that you’re credible.
Wearing Multiple “Hats” One of the greatest struggles of the small business owner is finding the way to ‘do it all’. As small business owners we wear many hats throughout the day from administration to production and most of us probably also spend time as the maintenance staff. With all these different areas pulling for our attention it gets really tricky to have enough time left in the day for the actual ‘work’ involved.
the single largest struggle for everyone. As a small online business, we don’t have enough resources to devote to social media, website content development, and search engine optimization. But without it, your business is literally invisible. Not only will you lose current customers who are engaging with your competitors online, but you lose potential customers who can’t find you. That’s where we extend our helping hands, we provide you with the premium services at a price that is easy on the startup pockets. Simply because we understand each one of your hurdles and needs.
#1 problem as a small business is the cost of advertising. Even if you make pet products, but when you go to advertise in lower circulation pet related magazines or websites, the prices are set for corporate giants. Lower cost advertising such as small banner ads or classifieds, yield virtually no results. Even with Google Ad words, the cost per click on certain keywords is out of range for someone with a limited budget but it, and to a lesser degree yahoo/bing, are the only affordable advertising solutions. But are you one of those? The good news is that we are an advertising agency that focuses only on startups and other SMEs! We DON’T differentiate any business, be it big or small.
The biggest challenge we are experiencing as being new business owners is being open to change
As a business owner, one tends to be stubborn and unlikely to change their business structure if things are going well. It’s important to remember that there is always room for improvement and growth of your business. We spend countless hours every year designing new products and designs, why? To appeal to a larger audience. Same goes with advertisement. You need to trust our instinct as we know what we do, all you need to do is be open to change and you’ll see soon enough how it would be the best decision that you would have made so far.