It was during the season of music festivals that we received an email from Viacom18, which consisted of a brief on their upcoming electronic dance music (EDM)festival in Goa’s premium white shore, Candolim. With previous year’s success and the enormous response received on their launch of Vh1 Supersonic, this year they wanted to take it to the next level.
For their digital promotion they wanted to create a sensation amongst all EDM-heads where they would get to share and express exactly the way they experience and enjoy such events by providing them with Vh1 Supersonic themed messenger stickers partnered with Line Messenger.
Handling their digital promotion, brain storming sessions started at the magic mushroom headquarters. To give the users the real deal, a similar beachy atmosphere was created on the inside of our workplace, geared up in our beach wear, with well rested backs we came up with ideas on situations, fun, emotions, adrenaline, happiness, calmness, all that one experiences in such destination events.
With all our heart and brain we created messenger stickers for vh1 Supersonic 2014. The response on our input is awaited along with Viacom18’s Vh1 Supersonic which is happening end of December’14.